Give it away, give it away, give it away, give it away now ! 

Everywhere all over Instagram you have probably seen posts made like these by different types of companies such as clothing brands, make up brands, online stores (the list goes on) But what does it mean? and what is the point in giving away free stuff?! 

Okay so all you have to do is follow the instructions and then you may possibly win the prize that is in the picture. A lot of companies are doing this because it creates 'brand awareness' which means if you had not heard of the brand before then it creates brand recognition in your brain so you remember the brand. Also by following the brand on Instagram it allows your followers to see who you have been following which in turn they may go to the page and follow as well, to sum it up it's a domino effect of people finding out about the brand and hopefully following which is the end goal of the company and the main reason why they hold the competition in the first place. The hashtags as well also helps spread virality for the competition as well. (I will be making another post just about hash tags). 

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