PINTEREST

Does using Pinterest create more sales? 

Pinterest now drives more sales than Facebook, and it is significantly more product driven.70% of users on Pinterest say they use the site to get inspiration on what to buy. It’s also on the fastest growing social media platforms in the world. According to Semiocast, Pinterest now has over 70 million users globally. According to expanded ramblings, six months ago, the site had 50 million users. Marketing on this site gets your products seen. Marketing well on this site gets your products sold, and flying off the shelves.

think of Pinterest as a new way of flipping through magazines and scrapbooking. You  may remember, back in the day, if you’ve ever been involved in planning a wedding, changing home decor, or sharing great fashion trends - you’d flip through stacks and stacks of magazines with multi-coloured post-it notes. Well, Pinterest kind of does away with this - and makes sharing your product pins with customers and their friends incredibly simple.

So if Pinterest does increase sales, then how can you as a business benefit? here are some tips to make your business on Pinterest more successful. 

Tip 1: Make your Pins memorable

Every day, people are bombarded with content from all over the web. To stick out from the crowd, it helps to create boards that reflect your character and values—feel free to use your boards to tell Pinners where your inspiration comes from.

Here are some other quick pointers for making your Pins memorable:

• Use beautiful imagery
• Add text overlay and detailed descriptions
• Set up Rich Pins to add extra details like price, stock info to your products
• Make your Pins shoppable with Buyable Pins

Tip 2: Pin regularly

Get into a regular cadence of saving Pins to your boards. That way, your audience gets fresh content in their home feed (and get to know what your brand is all about).

Pro tip: A good time to add Pins is around seasonal moments like back-to-school, Labor Day and Valentine’s Day. That’s when Pinning activity usually spikes, and when people are looking for things to purchase.

Tip 3: Learn about your audience

Check your analytics to see how your Pins are doing. You can also see get data about your audience and what interests they have, which will help you understand who your customers are, and what they want.

See how DODOCase, a leather goods company, used Pinterest Analytics to influence business decisions.

Tip 4: Create ads from your best performing Pins

If you have Pins that are doing well already, try using Promoted Pins to get them in front of even more people. You’ll be able to target the exact audiences you’re interested in, and drive the actions that matter most to your business.